top of page
Mask group.jpg

By Pankaj Kumar

Case Study-Kisaan Connect

Develop an end-to-end digital platform in the logistic module, it can be monitored, it can be controlled, and increase the efficiency of the involved player.


Team Leader

The Team leader is a person who is an expert in farming and harvesting.

A team of 12 to 14 people usually goes for harvesting.

They were not technology-friendly and fond of local phones, whose batteries did also not support the whole day if they were listening to music during the trip.


He had to wait for late-night approx 10:00 PM at the security place to collect the gate pass and seal to start the trip for the next day.


Harvesting supposes to start at 6:00 Am and finish before 11:00 AM in order to reduce the loss and rejection of the grapes, which are going to be bear by the farmer’s pocket only.

Their mindset was like old a school, what they will get in return if the application will install on their phone? They were afraid also, that their freedom was also going to be monitored.

Logistic Officer

Sahyadri Farm was founded in 2010 at Nashik near Dindori Village.


They were practicing ToGo Model, where FPO had a responsibility to arrange the vehicle to procure the crops on contract for 5 to 6 months if crop value is high like grapes, pomegranate, and crop value is low then the farmer's duty to arrange the vehicles like tomato and do the same.


Logistic officers don’t have any tracking and monitoring device for the Vehicle movement, and want to increase the shelf life of the grapes to gain more profit.


At the grapes dockyard, there were long vehicles queueing to unload the consignment. But during the summer season, it was very important to reduce the temperature of the entire vehicle to cool down the heat so, that it won't damage grapes. So, the watering of vehicles was a crucial process before unloading the consignments at the dockyards. So, it was difficult to rely on the driver's answer.

Re-routing of the vehicles was happening over a call if there were a shortage of crates procuring from the farmer’s plot. It was another time-consuming task from the logistic officer's side

Stakeholder Mapping

Screenshot 2023-05-06 at 3.07.28 PM.png


Screenshot 2023-05-06 at 3.10.34 PM.png
Screenshot 2023-05-06 at 3.10.53 PM.png
Screenshot 2023-05-06 at 3.11.05 PM.png

Key Deliverables

1). Time stamping during trip -


For Android mobile for Team Leader, It was made in Marathi and English language single screen considering the persona. This platform helps to fetch the time at each important movement of the vehicle during the procuring of the crops. A very minimal input one had to feed during the trip, considering he was not technology-friendly.

2). Tracking & Re-routing -


This platform help to logistic officer to see the movement of vehicle on his desktop and re-route the vehicle nearby the farmer plot if required.

Roles & Responsibility

I was part of an ambitious project between January 2019 to December 2019 and collaborated with my team on the feature of time stamping, tracking and re-routing, and on-trip futures.

In addition, I did shadowing, interviewing, researching, prototyping, and content creation under the guidance of my mentor and team.

I stopped working on the project during the detailed visual design phase as the app started to be built.

This app was tested in the same season.

bottom of page