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By Pankaj Kumar

How Design Thinking process Encourages us to be creative & solve problems in new ways!

Design thinking is a problem-solving methodology that emphasizes empathy, creativity, and collaboration to develop innovative solutions that meet user needs. Here is a beginner's guide to the design thinking process:




The first step in the design thinking process is to understand the user's perspective by empathizing with their needs, goals, and challenges. This may involve conducting user research, such as interviews, surveys, and observations, to gather insights and identify pain points.


  • Observe: Watch users go about their business.


  • Engage: Interview and interact with users.


  • Immerse: Put yourself in their shoes.



The next step is to define the problem or opportunity by synthesizing the research findings and framing the problem in a human-centered way. This involves developing a clear problem statement that focuses on the user's needs and desires.

UX Design Team


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Ideate-Come up with creative solutions.

Think of a wide variety of innovative solutions for your problem. Keep an open mind during this stage and don’t dismiss ideas before you’ve had a chance to prototype and test them. Idea generation can take many forms, and ideation techniques can borrow from other industries.


Prototype: Fail fast to learn fast.

In the prototyping phase, designers create rough mock-ups or prototypes of their best ideas to test and refine them. This may involve using low-fidelity materials, such as paper or cardboard, to create prototypes that are easy to modify.

Prototype Designer


Ux mobile app

Test: Go back to the drawing board.

The final phase is to test the prototypes with users to gather feedback and insights. The goal is to identify areas for improvement and refine the solutions based on user feedback.

The design thinking process is iterative, meaning that designers may revisit previous stages as needed based on the feedback and insights gained through testing. The process is flexible and adaptable, and can be applied to a wide range of design challenges and contexts.

How the design thinking process could be applied to planning a wedding:

  1. Empathize: The first step in planning a wedding using the design thinking process is to empathize with the bride and groom to understand their needs, wants, and expectations for the wedding day. This may involve conducting interviews or surveys with the couple and their families to gather insights and understand their vision for the wedding day.                                                                                                                                                            

  2. Define: Based on the insights gathered, the design team (in this case, the wedding planner) defines the problem statement, which might be something like: "How might we create a wedding day that reflects the couple's personalities and vision, while also meeting their practical needs and budget constraints?"                   

  3. Ideate: The wedding planner generates a range of ideas to address the problem, such as venue options, color schemes, decor, catering options, and entertainment. They brainstorm with the couple to develop creative ideas that align with their vision and preferences.                                                                                                

  4. Prototype: The wedding planner creates prototypes or mock-ups of the top ideas, such as sample table settings or mock-ups of the ceremony space. This allows the couple to visualize the ideas and make informed decisions about what they want to include in their wedding day.                                                                  

  5. Test: The wedding planner tests the prototypes with the couple and their families to gather feedback and insights. Based on the feedback, the wedding planner refines the ideas and prototypes further to ensure that the final wedding plan meets the couple's needs and vision.                                                                                    

Through the design thinking process, the wedding planner is able to create a personalized and memorable wedding day that reflects the couple's vision, while also meeting their practical needs and budget constraints.

Regenerate response

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